For years we’ve been talking about digital transformation—how technology can overhaul how businesses function. At Salesforce, we focus on how you can use our platform to create drastically better customer experiences that are connected in ways you never thought possible. The pandemic encouraged lots of organizations to start their digital transformations since customers and users were working from everywhere.
But there’s something missing from this narrative: Who is actually delivering this transformation? The technology alone won’t solve anything. You need a human to put the technology to use.
The who in digital transformation is the Salesforce Administrator. Salesforce Admins deliver digital transformation. They’re the humans who understand how the business works, and then use Salesforce to build solutions that deliver better experiences.
Now you might be asking, how are Salesforce Admins doing this? Enough with the positioning, give me some concrete examples of how Salesforce Admins drive digital transformation.
Well,
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