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The State of the Salesforce Admin in 2023

January 17, 2024 by Rebecca Saar Leave a Comment

The role of the Salesforce Admin is more important than ever. As customers’ expectations continue to grow, more companies look to digital transformation to deliver that highly personalized, responsive, on-brand experience. At the center of delivering a Salesforce Customer 360 view sits the Awesome Admin—building, configuring, and automating solutions to drive productivity, innovation, and efficiency at their companies.

As many of you in the community have seen, the role and responsibilities of Salesforce Admins have evolved over the last 10 years. What started as supporting a smaller number of core features has transformed into gaining expertise on a huge number of business-transforming products and tools, like App Builder, Flow Builder, and Prompt Studio. Along the way, you’ve leveraged a learner’s mindset and enablement tools like Trailhead and the Salesforce Admin Skills Kit to be successful.

As those products have evolved, so have the technology and the needs of your organizations.

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