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The Secret Weapon in Your Support Arsenal That You’re Not Even Using

July 9, 2020 by Megan Gilhooly Leave a Comment

Great support experiences have always been key to building customer loyalty. And with 73% of customers preferring to solve product issues on their own, support interactions are increasingly happening online.

Your Salesforce Community is the number one destination for customers looking to onboard your products, troubleshoot issues, and discover new features, all within an exceptional self-service experience.

But I want to let you in on a secret. There’s one vital piece of your support experience that’s still missing.

You are sitting on a highly valuable asset just waiting for its time to shine: technical product content. And by delivering it in a personalized and unified way to both customers and employees, you can create a complete and personalized self-service experience.

Snooze! Why should I even care about technical product content?

Your company has invested heavily in creating thousands — even hundreds of thousands — of pages of rich technical content. Made up of everything from user guides to manuals, and training

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