The ripples from COVID-19 will be felt for decades to come, often in ways we can’t possibly imagine at this stage.
A recent survey by GlobalWebIndex indicates that expectations from global consumers are that marketing and advertising will continue — essentially as they have been all along — throughout COVID-19 and beyond.
As “the new normal” becomes simply “normal”, brands have many questions to answer. How should a brand communicate with its target audience, engage consumers, and ultimately drive sales in a world that has been turned upon its very head? How do you boost digital marketing engagement and deliver a quantifiable, sustainable increase in opens, clicks, conversions, while ensuring the tone of your marketing language is right? How do you deliver high-quality, on-brand copy at scale across multiple channels in a cost- and time-effective way? And, ultimately, how do you manage double the pressure, with half the budget?
Positioning your brand and its marketing to make the most of
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