By: Haider Nazar, Co-Founder and CEO of MAHA Global
In an increasingly complex and interconnected world, it matters less what we say and more what we do. Over the last few years, many companies have made bold claims on plans to address global issues like climate change; diversity, equity, and inclusion (DEI); and community impact. However, few actually live up to their commitments.
The organizations that measure and demonstrate action and performance against their commitments can improve trust with their stakeholders and increase market share, while reducing the cost of customer acquisition, the cost of recruiting, and employee turnover.
At MAHA Global, we have found, and quantified through research, that investing in purpose — especially that of your employees — is the most effective way to make progress towards social impact commitments.
Distinguishing Between ESG and Purpose
When looking
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