South Africa is one of the fastest-growing African regions for Salesforce and a brilliant example of how the Salesforce Effect is impacting economic growth.
The latest market intelligence from IDC shows that Salesforce and its partners will generate more than 2.2 billion USD in revenue by 2024 and more than 5,200 direct jobs in South Africa.
The road to 2024 opens up significant opportunities for the country’s Partner Ecosystem, and with massive potential for sales collaboration in-country and beyond, it’s attracting new companies every year.
To better understand what’s driving growth in the South African ecosystem, we spoke with Lucy Coles, Partner Account Manager, South Africa; and Sebastien Pereton, Senior Partner Account Manager.
Here they share insights about the opportunities for partners in South Africa and discuss how industry focus and specialisation will drive growth over the next four years.
What makes South Africa’s partner ecosystem unique?
South Africa is a defined growth market where Salesforce has been operating for over
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