Saigon skyline (Photo by Peter Nguyen on Unsplash)
There’s one fundamental tenet that drives all commercial business: trust. This includes trust between customers and the platform; between customers and partners; and between partners and AEs. It’s what underpins our entire strategy and acts as a core keystone of everything we do at Salesforce.
This is what drives the southeast Asia (ASEAN) channel team to nurture relationships across all of its key countries, namely Singapore, Vietnam, Thailand, Myanmar, Indonesia, and the Philippines. While ASEAN partners can look forward to growth and opportunity in each of these countries, there are three key areas that will stand out as the new frontier in Asia according to the RVP of ASEAN Channels, Stephen Casey.
The outlook on Singapore
Singapore has been a robust market for Salesforce. Yet, there is still tremendous potential for deeper market penetration. This includes both existing customers in the region, as well as new prospects.
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