• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • Blog
  • Contact

Salesforce Insider

Salesforce News, Reviews, and Analysis

The New Frontier in Asia: Why ASEAN is Primed for Growth in 2021

February 15, 2021 by Georgia Lloyd Leave a Comment

Saigon skyline (Photo by Peter Nguyen on Unsplash)

There’s one fundamental tenet that drives all commercial business: trust. This includes trust between customers and the platform; between customers and partners; and between partners and AEs. It’s what underpins our entire strategy and acts as a core keystone of everything we do at Salesforce.

This is what drives the southeast Asia (ASEAN) channel team to nurture relationships across all of its key countries, namely Singapore, Vietnam, Thailand, Myanmar, Indonesia, and the Philippines. While ASEAN partners can look forward to growth and opportunity in each of these countries, there are three key areas that will stand out as the new frontier in Asia according to the RVP of ASEAN Channels, Stephen Casey.

The outlook on Singapore

Singapore has been a robust market for Salesforce. Yet, there is still tremendous potential for deeper market penetration. This includes both existing customers in the region, as well as new prospects.

Filed Under: Blogs

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

More to See

Optimizer Is Sunsetting: Learn How To Use Org Check | Kate Clicks Through It

August 5, 2025 By Kate Lessard

Admin Release Countdown: Get Ready for Winter ’26

August 4, 2025 By Zoe Vasquez

Breaking Into Tech With a Nontraditional Background

July 31, 2025 By Joshua Birk

Introducing True to the Core Deep Dive: In-Depth Product Conversations with Salesforce PMs

July 29, 2025 By LeeAnne Rimel

Inside Our Hackathon Build: Case Automation on Agentforce in 9 Steps

July 28, 2025 By Anna Bromley

Footer

About Salesforce Insider

Salesforce Insider is your one-stop shop for Salesforce news, reviews, and analysis.

Do you have something to share? Contact us and let us know!

Recent

  • Optimizer Is Sunsetting: Learn How To Use Org Check | Kate Clicks Through It
  • Admin Release Countdown: Get Ready for Winter ’26
  • Breaking Into Tech With a Nontraditional Background
  • Introducing True to the Core Deep Dive: In-Depth Product Conversations with Salesforce PMs
  • Inside Our Hackathon Build: Case Automation on Agentforce in 9 Steps

Search

Copyright © 2026 · Salesforce Insider