Global order volumes are on the decline. Shipping timelines and costs are still uncertain. And shoppers are searching for savings. What does all of this mean for your business — especially as you kick your holiday planning into high gear?
Retailers can still come out on top this holiday season if they prepare with the right ecommerce strategies. Brands that thrive will be the ones that set smart goals and monitor their progress — as soon as possible. Here’s how you can achieve ecommerce success in 2024.
Factor new challenges into your KPIs
Using year-over-year growth and revenue targets might not be the best barometer of holiday ecommerce success for 2024. So far, consumer purchases have been flat and many believe things will remain that way through the end of the year. If the typical holiday revenue boost doesn’t happen, judging this year against last might not be the best
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