Today’s companies are facing a marketplace that expects them to do good while doing well. The latest research by Cone/Porter Novelli in 2018 supports this notion:
85% of Americans say they would be likely to support a purpose-driven company in their community 68% say they would want to work for that company 80% of consumers prefer to buy products or services from socially conscious brands.
Additionally, the vast majority (74%) of LinkedIn members place a high value on finding work that delivers on a sense of purpose (Global Purpose Index 2016).
Watch the Keynote What is your company doing to integrate purpose into your work and culture?
Integrating purpose often leads to corporate sustainability and philanthropic efforts. Rather than every company independently setting off to effect change, many are aligning with the 17 Sustainable Development Goals (SDGs), which allow individuals and companies to give back independently but
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