For all of the challenges 2020 has presented, this year has also afforded an incredible opportunity for businesses to take inventory of what really matters. The term “essential” took new meaning. Companies questioned how they could lend their supply chains to aid in the pandemic. They had to make tough decisions about who should be working, and which employees should be on the frontlines. And while we’re still learning how to navigate a global pandemic, corporate purpose can serve as a North Star.
Purpose-driven organizations are more resilient. They lean into strong relationships with employees and customers to inspire engagement and innovation. While in good times, it’s easy to think perks like free lunch and swag are the motivating force, in a time of crisis, it really comes down to a company’s core values. Everything else fades away and the question emerges: are you willing to prioritize purpose?
It’s clear
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