As data grows many enterprises will need to think differently about how to architect their CRM for large data volumes. With an external database, Salesforce Connect is a great way to integrate outside systems or offload non-core or historical data. Salesforce Connect virtualizes data in external objects which solves the problems of storage or replicating large volumes of data via API.
With the big cloud vendors you can spin all manner of databases easily and at a relatively low cost, but what database should you choose for Salesforce Connect?
To answer this, let’s look at the core capabilities of cloud database vendors and offer some recommendations that we use and support.
The marketing lingo has evolved a lot in the last five years. Cloud databases, cloud data warehouses, data lakes, and the modern data stack all refer to the same trend but with nuances in architecture and capabilities. If you’re a Salesforce expert, this blog
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