Does your nonprofit treat CRM as a single source of truth? Or is your data management approach more like Wild West lawlessness, with everyone doing things their own way?
Eric Dayton has experienced both scenarios as Director of Data for buildOn, a $20 million nonprofit that runs youth service programs in the U.S. and builds schools in developing countries. Over the past few years, he’s been building a thriving culture of data law and order using the Salesforce platform, including Nonprofit Cloud, Pardot, Tableau, and a new product: Salesforce Anywhere.
A new school built by buildOn in Nidaga, Burkina Faso.
But it wasn’t always this way. “As an organization, we grew up with a lot of the standard business practices of the ’90s and early 2000s,” explains Eric, who started with buildOn as a Salesforce consultant and Salesforce admin. “That’s when everything was spreadsheet-based, with simple,
Leave a Reply