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Solving Business Problems with Composer and Flow with Jennifer Cole

October 20, 2022 by Mike Gerholdt Leave a Comment

Today on the Salesforce Admins Podcast, we talk to Jennifer Cole, Manager of the CRM & Analytics Team at 908 Devices. Join us as we chat about business processes, Jennifer’s latest presentation at Dreamforce, and why it’s so important to understand everything about a problem process before you try to implement a solution.

You should subscribe for the full episode, but here are a few takeaways from our conversation with Jennifer Cole.

Admins are problem solvers

Jennifer swapped to a smaller company in order to make bigger decisions about how the Salesforce ecosystem there would be run. She’s had the opportunity to hire her own team of #AwesomeAdmins to support that vision. “I’m glad I like hats, because I wear a lot of them,” she says, “but I think, as an admin, everything we touch is problem-solving.”

For her Dreamforce presentation, Jennifer focused on what she did when her company

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