Shared Discovery: Gaining Momentum as an ISV with Salesforce

This blog post is a follow-up from a live discussion with Mike Davis, Founder of GTM Guides and VP of Sales at TaskRay, and Mike Kreaden, Managing Director of Salesforce Accelerate. Access it here — Shared Discovery — Gaining Momentum as an ISV with Salesforce.

I love connecting with people in the ecosystem. There is so much potential for ISVs to gain momentum and create meaningful businesses for themselves, but it doesn’t just happen. In this blog post, I summarize my top three takeaways from the webinar available on-demand. Salesforce acronyms are my second language, but if you are still learning them, check out this helpful blog post to learn to speak Salesforce.

Let’s take a closer look at how doing 3 things can help ISVs create meaningful businesses that address and resolve problems for Salesforce customers throughout the ecosystem.

Craft Salesforce Specific Messaging

Please, please, please do not think the product marketing you use for your customers