By: Emily Friedrichs
SEO stands for Search Engine Optimization. In a nutshell, it’s how to get found online, because search engines account for 51 percent of website visits (Backlinko). Since donors often do online research on nonprofits in addition to asking their friends about places to give back, SEO is necessary to your nonprofit’s online visibility. Incorporating SEO into your nonprofit communications and outreach initiatives is one of the most cost-effective marketing options out there, and can also yield major results for your nonprofit. SEO can directly raise participation in your organization, boost donations, better your name recognition and authority, and increase exposure to your cause.
Ready to get started spiffing up your SEO efforts? Here’s a checklist of five nonprofit best practices:
1.Set Up Google Analytics
Without Google Analytics, you’re flying blind with your SEO. Google Analytics lets you gain insights into the traffic on
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