By: Elaine Chang, Director, Market Development and Customer Success
In the aftermath of natural and human-made disasters, the public regularly responds with speed and generosity. Over three months following widespread destruction from 2017’s Hurricane Harvey in Texas, “… at least $1.07 billion was estimated to have been contributed to U.S. nonprofit organizations” as disaster relief from U.S. households via money, in-kind goods and services and volunteer time, according to a University of Indiana study.
Such assistance helps support relief organizations’ important work but not all aid is created equal, according to Julia Brooks, a researcher at the Harvard Humanitarian Initiative. Commenting on the truckloads of donated goods rolling into Texas in response to Hurricane Harvey she wrote, “Delivering things that people need on the ground simply doesn’t help disaster-struck communities as much as giving them – and relief organizations – money to buy what they need.” (Read more from The
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