Nonprofits lead in addressing some of the world’s biggest challenges—and in recent years, their work has never been more essential. When the pandemic limited in-person access to critical services, many nonprofits were forced to adopt digital channels to support constituents, accelerating a trend of the past decade. Today, the demand for digital services continues to grow.
In May 2022, Twilio published the State of Nonprofit Digital Engagement Report on how digital engagement is reshaping the way nonprofit organizations deliver services. The research reflects insights from a survey of 800 employees of nonprofit organizations and 1,500 nonprofit program participants across the U.S. and U.K. that have accessed benefits or services from nonprofits.
What quickly became clear is that digital engagement is now central to nonprofit programs. In fact, 89% of nonprofits report that digital communications are critical to achieving their organization’s mission.
Key Findings:
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