The term “channel management” is pretty straightforward, but the actual practice is more complicated than it sounds.
Like a tightrope walker, a channel manager must delicately balance their organization’s goals with those of its channel partners. The people who fill this role must understand the many different types of partners so they can work effectively with each one. Here, we’ll cover best practices that apply to every channel, including what to look for when hiring channel managers, so you can set your organization up for channel sales success.
What you’ll learn: What is channel management? Why is channel management important? Four best practices for channel management How to manage channel sales effectively Tips for choosing channel management software Grow revenue by empowering your partners
Grow with better partner tools and exceed revenue targets together — with Partner Relationship Management.
Read the full article on Salesforce.org blog.
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