Identifying as a classic “accidental admin”, Salesforce MVP and Denver Community Group Leader Joanna Iturbe first touched Salesforce in 2006 during a small implementation at Baylor University. Fast forward almost 14 years, Joanna continues to combine Salesforce innovation with higher education, leading a team as the Director of CRM Strategic Initiatives at University of Colorado Boulder, Leeds School of Business. Learn more about this Trailblazer in this interview.
How did you get involved with Salesforce?
Joanna Iturbe: I’m a classic “accidental admin” case. The year was 2006. My educational background is in public relations, and I was working in recruitment and admissions at Baylor University, my alma mater. We did a very small implementation of Salesforce, and I gladly took on administration tasks — and quickly figured out I liked it, and I was pretty good at it (if I must say so myself). Fast forward a few years, now I’ve been at the
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