This just in: online fundraising is on the rise! This isn’t a surprise — the world was becoming more digital prior to the pandemic — but the shifts we’ve all made in the past two years have really accelerated digital adoption for the impact sector. So what is online fundraising, exactly? Online fundraising is simply a way for nonprofit organizations to raise money online, rather than the more traditional in-person fundraising route. Organizations can use a donation form on their website or social media channels to solicit donations from anywhere in the world.
Hopefully by now, all fundraising practitioners and development leaders at impact organizations large and small have begun testing and seeing success. Whether your organization already has a developed online fundraising plan or you’re just getting started, it’s important to stay ahead of the curve. Big opportunities are being presented to nonprofit fundraisers, but it’s easy to miss
Leave a Reply