One Year Later: 3 Ways Nonprofits Will Thrive in the Next Normal

By: Carmen Dowell, Director, Technology Investments at Salesforce.org and Kate Smiles, Project Coordinator, Tech for Social Impact Tech Grants at Salesforce

The first shelter-in-place orders in the United States began one year ago, thrusting everyone, including nonprofit organizations, into an all-digital world. Organizations with a high digital maturity did particularly well in pivoting their work to meet the many challenges created and exacerbated by the pandemic.

Thanks to global vaccine distribution with the help of Vaccine Cloud, a new normal is on the horizon. Many nonprofits are now contemplating what lies ahead, and seeking to settle into a new way of working that carries forward lessons learned over the past year.

Here’s how three nonprofits plan to build on their creative pandemic responses to continue evolving in 2021.

Deploy a Single Source of Truth to Scale Service Delivery

United Hatzalah and its vast network of over 6,000 highly-skilled volunteers is