By: Brady Josephson, Managing Director at the NextAfter Institute
In order to better understand the current state of online fundraising across the globe and learn how donors interact with nonprofits online, we became mystery donors and email subscribers to 630 organizations in nine countries. We analyzed our experiences along the way, tracked the emails we received for 90 days, and captured all the hurdles we faced during our interaction.
We analyzed online donation processes and email subscriptions from 630 organizations in nine countries.
From this exercise, we collected some valuable data around how organizations are engaging donors and prospective donors. With this insight, you can benchmark yourself on a country-by-country basis, see examples of donation pages and emails from different organizations, and improve your own donor and subscriber experience.
Based on this new research, here are five key takeaways to help you optimize your
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