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New Research Identifies Top Higher Education Trends

February 24, 2020 by Salesforce.org Leave a Comment

Insights into the higher ed student experience across North America and Europe

By: Rachel Greenfield & Katharine Bierce

The characteristics of the “traditional” higher education student have changed significantly over the past decade. Increasingly, we’re seeing a growing proportion of part-time, working, and commuting students balancing coursework alongside childcare and part-time jobs. As student demographics change, their needs are shifting, too. Many students are looking for support through online channels and for ways to connect with other students both on and off campus.

So, how can institutions address the needs of today’s students at scale? It starts with knowing what drives both student and institution success, because one can’t happen without the other. That’s why we worked with market research firm radius|illumination to survey over 1,000 students and staff across North America and Europe (U.K, Netherlands, Germany, and France) for the first edition of the Connected

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