Remember the last time you moved? You probably had to pack up too much stuff, transport it in a truck and unpack it in the new location – hoping it survived the trip. Imagine if your furniture and belongings could just teleport to your new place in perfect condition. It’s not possible (yet) in the physical world, but with zero copy integration, that’s how you can handle your customer data.
Thanks to zero copy or zero ETL (extract-transform-load), it’s possible to share data among two or more data stores without actually moving it. This is great news to companies that store data in a cloud data warehouse like Snowflake or Google BigQuery. Some of them are reluctant to adopt a customer data platform (CDP) because they don’t want to duplicate data.
They don’t have to. Using zero copy integration, users can get the benefits of a CDP – like data
Leave a Reply