Your customers value quick, easy, and convenient retail shopping experiences all year long but especially during peak shopping season. Even before they’re ready to buy, shoppers often start browsing with their fingertips, searching for deals and comparing prices.
This holiday season, digital channels will continue to grow in importance. More than half of revenue is expected to come from digital channels within the next two years. To stay competitive, you must wow your customers with frictionless shopping journeys that are intuitive, streamlined, and fast. When planning your retail holiday strategy, put your customers’ needs first and simplify the retail shopping experience.
Our sure-fire holiday commerce tips: Use generative artificial intelligence (AI) for conversational commerce. Keep online retail shopping experiences in the moment. Prioritize frictionless purchase and fulfillment. Simplify online returns. Tip #1: Power conversational commerce with generative AI
Last year, we saw commerce teams use generative AI to
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