Launching the Latest Nonprofit Trends Report: How We Designed a Global Study
The 5th edition of the Salesforce Nonprofit Trends Report is finally here. Many of the findings are surprising. Others are provocative. The intention behind the report? To help you move your mission forward.
The report is based on quantitative and qualitative interviews with more than 1,600 nonprofit professionals in seven countries around the world. We worked with an independent research firm, Reputation Leaders Ltd, to conduct the research. The dozens of charts, tables, and nonprofit CEO quotes — that we struggled to squeeze into its more than 50 pages — provide a thought-provoking overview of the state of the nonprofit sector. It illustrates how technology is supporting nonprofit resiliency and success.
In previous reports, we’ve explored the idea of organizational “digital maturity.” To focus on the benefits of digital adoption for
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