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Introducing Salesforce Backup: Your Data’s Safety Net

August 21, 2023 by Suzie Compton Leave a Comment

What is Salesforce Backup?

On August 15, Salesforce announced the general availability of Salesforce Backup, a native backup and restore solution designed to safeguard customers’ valuable data. Built with ease of use in mind, Salesforce Backup automatically creates backup copies of business data, empowering any organization to restore data and recover from even the worst-case scenarios, in just a few clicks.

Why it’s relevant: Any security expert will say it’s not a matter of if but when a company’s security posture will be tested. An effective backup and recovery service can turn an incident from being an existential crisis into a speed bump on the way to business continuity. In an increasingly digital and artificial intelligence (AI)-generated world, where data loss can mean catastrophic setbacks for individuals and businesses alike, a customer-controlled backup is a beacon of reliability and security.

“Backing up data in the dawn of the generative AI

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