Good customer service is the key to winning shoppers’ hearts. It’s so important, 47% of shoppers said they were willing to pay extra for better customer service.
Whether it’s helping them compare products, finding an item in-store, or sorting out an ecommerce return over the phone, retail customer service is as important to building your company’s brand as marketing. To put it into perspective, the quality of a brand’s customer service influences 71% of customers’ purchase decisions.
But what do we mean by “customer service”? Like everything else about retail, it continues to evolve alongside customer expectations.
Let’s look at: What is retail customer service? Why is retail customer service so important during the holiday season? What are the biggest challenges in retail customer service? How can you evolve retail customer service? What does a great retail customer service experience look like? 4 ways to improve retail customer
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