By: Neal Boornazian, Marketing Vice President, Wounded Warrior Project
The inherent dangers of military service are known to every man and woman who enlists. But knowing how to heal from physical, mental, and emotional scars isn’t as straightforward. Wounded Warrior Project (WWP) was founded in 2003 — in the wake of the 9/11 attacks — to support those returning from one battle, only to find another daunting one awaiting them.
Many of these wounded soldiers had been pulled right off a foreign battlefield — and woke up in a military hospital with their lives irreversibly altered. They faced the prospect of rebuilding everything entirely from scratch, without even clothes on their backs. WWP visited them at their bedsides with backpacks full of basics — everything from socks to playing cards to pen and paper. We offered whatever we believed could bring even momentary relief. Most importantly, though, we sat down
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