Designing and building world-class enterprise products is a delicate balance of art and business. Every day, UX designers at Salesforce do the work of closing the gap between what our customers need and what our current product can do. In fact, UX design’s mission-critical goal isn’t just “making things look good,” it’s making hard things easy. Having core design principles to guide our team’s thinking has increased our trust in one another and led to greater successes. Product UX design principles can help you and your team, too.
Whether you’re an admin, a developer, an architect, a business leader, or a designer, discovering what people need is likely at the heart of your job. Getting to the right solution isn’t easy and, most of the time, different members of the same team may have wildly different approaches to even simple solutions. To better align on goals, the product design team
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