Retailers are betting big on the future of artificial intelligence (AI), with 92% investing in the technology. Using AI in retail isn’t new — 59% of retailers use it to help store associates make product recommendations while 55% use digital assistants to help online shoppers.
But AI use is gaining momentum as the technology quickly continues to evolve, and retailers are already reaping the benefits. During the 2023 holiday season, $199 billion of sales were influenced by AI.
What do shoppers want next?
Discover the shopping trends shaping the global retail industry in the latest report.
How are you using AI to create awesome retail experiences? Let’s look at some of the ways retailers are putting AI to work.
What is artificial intelligence?
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