By: Piper Sullivan, Product Marketing Manager, Fundraising and Lori Borg, Senior Product Marketing Manager
The end-of-year giving season is quickly approaching and many of you have already started planning your campaigns (check out this blog to help you get started with planning if you haven’t already). One way to maximize your effectiveness in your campaign is to make sure your giving pages are in great shape and ready to accept donations. Here are a few things to consider.
One way to maximize your effectiveness in your campaign is to make sure your giving pages are in great shape and ready to accept donations.
Make Sure it Works!
We can’t overemphasize this part: every step matters. Make a small donation to your organization and check the following:
How many clicks does it take to successfully make a gift? Can you eliminate any to increase conversion? Does the
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