In my previous post, we explored communicating to customers the value they should expect to receive from your AppExchange app. This value represents their side of the “value contract.” The idea of the value contract is simple: you provide the customer something of value, and in return, they provide value back to you (typically in the form of monetary compensation or some other means). Most often your price represents to the customer the value you are expecting to provide.
Let’s take a look a closer look at how to approach pricing your AppExchange app.
Getting Started
To start, it is important to understand that pricing your app is more art than science. The goal early on is to get in the ballpark of your optimal price. Pricing is not a set it and forget it activity but an iterative process that extends through the life of your app.
There are many great resources related to pricing
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