It’s no secret what the power of highly personalized digital communications can do to cultivate supporters. A recent research study of 630 different organizations across 10 industry verticals in nine countries shows that while many nonprofits have adopted digital strategies, nearly half (45%) of emails sent didn’t mention the donor or subscriber by name.
This is a clear signal that there’s room for improvement. This post will offer some easy ways you can personalize your organization’s communications and drive fundraising success.
Atlanta Mission transformed its communications, resulting in 37% revenue growth year-over-year.
Personalize Direct with Digital
Direct mail is a staple of most nonprofit marketing and fundraising programs. And for good reason; it works.
However, the ‘batch and blast’ techniques that are so ubiquitous in the direct mail world are often applied to sending out a marketing email. While this seems easier on the surface,
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