You may have heard of the Data, Information, Knowledge, Wisdom (DIKW) pyramid, but just imagine what kind of wisdom you would — or more likely wouldn’t — gain if the quality of the data at the bottom of the pyramid is poor.
Whether it’s data concerning supporters and their donations, students and their course information, or tenants and their housing needs, in all instances data is key and its quality is crucial.
In this blog we will look at data quality concepts and how the Salesforce platform and ecosystem can help to set up and maintain a data quality process.
Data quality needs to be considered throughout the whole lifecycle – if the quality degrades over time, it will affect all aspects of the organization using it.
First Steps to Set
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