All your marketing efforts are mapping back to big goals, you‘re picking up momentum connecting with the Salesforce field, and chances are events have crossed your mind. When working closely with Salesforce, event marketing can’t be ignored.
A lot of folks ask us for recommendations on how to show up with Salesforce together at events. This can mean a lot of different things, however, some of the common objectives are having executives together on stage to capture a visual of the partnership and inspire customer confidence, selling together on the expo floor, speaking in each other’s sessions, or having high-level branding with both our logos.
As mentioned in our first blog post from this series, these event goals must map to your plan before moving forward. For example, if you are working to have a Salesforce sponsorship presence at your event, know the numbers this will support. Aside from being difficult to execute, too
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