Editor’s note: This article is part of our ongoing series that explores how automation, intelligence, and real-time engagement can help nonprofit organizations and educational institutions become more efficient and productive while better serving their stakeholders, constituents and customers.
I’ve been working in digital marketing for over 15 years. I’ve seen seismic changes in that time — from the increase in social media as a marketing and paid media platform in the mid-to-late 2000s to the adoption of analytics to make data-informed decisions for marketing campaigns in the last decade. But it’s possible that the global COVID-19 pandemic has created the biggest changes of all — especially for the education sector, which has so many unique challenges.
In March of 2020, when schools and universities abruptly shut down, it became abundantly clear that most weren’t equipped to engage with students or their families at scale. Marketing
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