At the Leukemia & Lymphoma Society (LLS), we believe anyone can become a philanthropist by rallying friends, family, and local businesses to support the causes they care about. For decades, LLS has harnessed people power to raise funds for cancer research and treatment through Light the Night, Team in Training, Visionaries of the Year, and other unique in-person events—historically raising 67% of all individual contributions made to LLS.
When the pandemic threatened this critical revenue stream, we quickly pivoted to create virtual, interactive experiences achieving fantastic results—our campaigns over-performed expectations by 23%, raising over $168 million in support of our mission. Because of our success during the pandemic, we were able to fund more research and services in 2022 than ever before.
In this blog, you’ll find a list of principles for optimizing people-powered philanthropy in a post-pandemic world. These include tried and true fundamentals of successful event and
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