In my previous post, How to Build a Target Customer Profile for Your AppExchange App, we learned to narrow our focus on a specific set of customers by grouping them by their common facts, pain points, and desired benefits.
This blog post will take a look at how to create a customer value proposition for your AppExchange app.
What is a customer value proposition?
You can think of a customer value proposition as a one-sentence “elevator pitch.” It’s the simplest way you can communicate:
What your app doesWho your app’s target customers areWhat benefits your app delivers to your target customers
Expect to constantly iterate on it as you speak to customers and learn more about how they perceive the value your app provides them.
Why should you create a customer value proposition?
The reason is that delivering clear and measurable value to your customers should be at the heart of your product strategy. The process of creating and
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