The events of 2020 changed how we view and do a lot of things — including workplace giving. For CSR and HR professionals trying to navigate giving and volunteer activities within their companies, everything looks different today than it did before.
In a recent webinar, How to Adapt to the Changing Landscape of Workplace Giving, Salesforce.org Philanthropy Cloud team members discussed their observations of how their customers managed the unique challenges that 2020 brought, and provide guidance on how other corporate social responsibility (CSR) and HR professionals can follow suit.
While there were several catalysts for change throughout 2020, from wildfires to the U.S. presidential election, we focused specifically on the pandemic and the social justice crisis that resulted from the murder of George Floyd. Below, we explain how Philanthropy Cloud customers changed their approach to address the increasing need following these two crises. Ultimately, we believe these six changes
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