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How this Entrepreneur Turned an Obstacle into a Million-Dollar Opportunity

February 18, 2021 by Miriam Kahn Leave a Comment

Max Rudman is no stranger to the entrepreneurial world. His first venture, SteelBrick, was an instant success, leading to a Salesforce acquisition. Now, he’s onto his second company, Prodly, a declarative change management platform, which was ironically created due to a challenge he encountered during his time at SteelBrick. It’s safe to say that Max’s strategy of turning obstacles into opportunities has served him well. We spoke with Max to learn about his entrepreneurial journey and how he’s reinventing the admin experience on the Salesforce Platform. This is his story.

Tell us about your entrepreneurial journey.

Max Rudman: I’m a two-time Salesforce entrepreneur. My first company was called SteelBrick and we developed a native configure, price, quote (CPQ) solution on the Salesforce Platform. The company was ultimately acquired by Salesforce in 2016. The product line is now called Revenue Cloud.

I spent three years at Salesforce until I left to work on my current venture,

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