By: Mary Nemerov, Chief Advancement Officer, The Sierra Club
In these uncertain times, The Sierra Club has had to take immediate steps to adjust the way we operate, fundraise, and engage with our constituents. Our staff of over 800 people across 64 chapters nationwide now have varying virus-related mandates in place. Our headquarters, located in Northern California, is facing a shelter-in-place order and all of our staff are now working from their homes. In addition, the daily lives and financial abilities of our constituents are changing rapidly as well. So, how do we evolve and make the necessary changes to not only continue our critical work but support our community during this time?
Fundraising: Asking For Money In An Uncertain World
When tragedy and disaster strike, organizations can often err by either not quickly adjusting their messaging and tone or going quiet altogether. This is not the
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