There’s no denying that Salesforce is one of the best CRM providers on the market today. In fact, they have recently been ranked as the #1 CRM provider by the International Data Corporation for the eighth consecutive year. Still, as amazing as Salesforce may be, the features offered by the out-of-the-box product are not enough for most businesses. This is why AppExchange is so important since it allows companies to enhance and customize the functionality and usability of the SFDC platform. The AppExchange is indispensable for improving data quality, and it has a fascinating history that has helped to make is so successful.
Launching the First “App Store”
Salesforce has tagged as Trailblazers those individuals who continue to innovate with Salesforce and use the platform to transform their company, but Salesforce itself was a true Trailblazer when it launched as an enterprise cloud service in 1999. In 2006, they continued to innovate by
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