The latest Salesforce.org Nonprofit Trends Report, the third edition of the annual report, details the degree to which technology impacts an organization’s success metrics through the lens of digital maturity. For the purposes of this report, digital maturity is defined as an organization’s ability to leverage data to inform decision-making, reach new audiences, personalize communications, and forecast fundraising.
The report, done in collaboration with the Urban Institute, surveyed 867 nonprofits from six countries across North America and Europe. The organizations surveyed varied in size from one to over 250 employees, and represented a range of cause areas and roles. All data was collected online during July and August of 2020.
Salesforce.org and the Urban Institute collaborated
on the newest edition of the nonprofit trends report.
The survey, and accompanying report, aims to better understand issues facing the sector in three strategic
Leave a Reply