For many content marketing teams, last year started with “What the heck is generative AI?” and ended with “Okay, how can we use this to improve our business?” At Salesforce, 2023 was the year our content marketing team started playing around with generative artificial intelligence (AI). We had fun, and admittedly quite a bit of frustration, as we gained a better understanding of how it can help us be more efficient and creative.
Turns out generative AI is great for some things, like summarizing long documents and helping us break through writer’s block, and less than great for other things, like writing first drafts. And that’s no surprise: These AI tools are in their toddler phase. Would you ask a toddler to throw a javelin? You wouldn’t, at least without adult supervision. The same goes for generative AI.
In other words, we didn’t expect too much from — or
Leave a Reply