Photo by Austin Distel on Unsplash
Is it possible that pulling in sales tax rates at checkout is negatively impacting your conversion rate? Should you be concerned about accuracy or audit risk? Is your team spending too much time managing all the nuances that come with sales tax?
These are questions all eCommerce business owners should be asking.
The Impact of Sales Tax on Conversion Rates
If your eCommerce company is running on Salesforce Commerce Cloud, you’re likely keeping an eagle eye out for anything that can negatively impact conversion rates.
But did you know that site performance, including the time to calculate sales tax on orders, can have a significant impact on your conversion rate? According to a recent study on Walmart.com, every one-second reduction in page load time resulted in a 2% conversion increase. If your eCommerce site produces $1 million in sales each month, and your conversion rate increases by 2%, a one-second reduction in
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