Many charities and nonprofits struggle to connect and build relationships with younger donors. They wonder: Do Millennials and Gen Z just not care about philanthropy? But many young people are willing and able to contribute to causes they believe in. If you want to win over Millennial and Gen Z supporters, you need to do three things: connect with their activism, engage with them where they are, and demonstrate your impact.
To win over Millennial and Gen Z supporters, you need to: connect with their activism, engage with them where they are, and demonstrate your impact.
1. Connect With Their Activism
For many young people today, activism is not a hobby. It’s focused on their continued survival. They know our planet is doomed without swift and decisive climate action. They may have been marginalized or abused for their race or gender expression. They are drawn to
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