What do you do when your fundraising events have to be entirely reimagined?
That’s the unenviable reality for many nonprofits around the world that have had to scramble to find creative alternatives to their in-person fundraisers during the coronavirus pandemic. These fundraisers by healthcare nonprofits have supported scientific research, care, advocacy, and more, ultimately changing countless lives of people in their communities.
For the team at the Muscular Dystrophy Association (MDA) — the nonprofit dedicated to transforming the lives of people with muscular dystrophy, ALS, and 40+ related diseases — COVID-19 brought many changes and led to a bold pivot to prepare the organization for a stronger long-term future.
The pandemic has been hard for everyone, but it’s been especially hard for the people MDA supports — members of the disability and neuromuscular disease community — who are among the most vulnerable. When the pandemic hit, it was imperative that
Leave a Reply