Key business problem:
In order for the National Aquarium to reopen during the COVID-19 pandemic, we needed guests to make advance reservations so that we could limit the number of guests in the building to allow for social distancing.
Background:
In order to enter the National Aquarium, people need to purchase tickets. General Admission ticket buyers have always had a date and time for entry, but many other ticket programs have historically allowed guests to arrive at any time and gain immediate entry. This is particularly true for Aquarium members where immediate, anytime entry is a benefit of membership.
Unfortunately, due to COVID-19, the National Aquarium needs to operate at reduced building capacity and strictly enforce the number of guests. So that our guests can arrive with confidence that they won’t have to wait for entry, we needed to offer a way for them to make an advance reservation.
We
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