What began as a fundraising initiative with two nonprofits in New York City has made its way around the world, raising nearly $2 billion in 2019.
92nd Street Y and the United Nations Foundation started Giving Tuesday in 2012 as a response to the commercialization of the post-Thanksgiving season in the United States. With Black Friday and Cyber Monday top of mind for consumers and end-of-year fundraising top of mind for nonprofits, Giving Tuesday provides a way for nonprofits to tap into the spending frenzy—and heightened generosity—of the season by encouraging citizens to direct their spending power towards helping others.
Giving Tuesday’s Global Growth
Eight years following Giving Tuesday’s inception, Giving Tuesday has become a global generosity movement and a staple of the charity fundraising calendar in Europe.
More than 70 countries are now participating in Giving Tuesday to engage their supporters and activate more volunteers, according to Charities Aid
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